How to Get More Online Reviews to Boost Your Cannabis Dispensary Marketing

Online reviews are key to building trust and influencing customer decisions. With 98% of shoppers reading reviews before purchasing, they are a major source of consumer information. Positive feedback boosts credibility, attracts new customers, and drives sales. For dispensaries, a strong review strategy enhances visibility, improves search rankings, and increases customer confidence.

To maximize these benefits, here are effective ways to generate more online reviews and boost cannabis dispensary marketing.

6 Tips to Get More Online Reviews for Your Dispensary

1. Encourage Satisfied Customers to Leave Reviews

Online reviews help build trust, improve search rankings, and attract new customers. Encouraging satisfied customers to leave positive feedback is an essential part of cannabis dispensary marketing and can significantly impact business growth.

Train Staff to Request Reviews 

Staff members interact with customers daily, making them key players in gathering reviews. A well-trained team can turn positive experiences into valuable online feedback.

• Educate Staff on the Importance of Reviews: Employees should understand how reviews affect customer trust, local search rankings, and overall business growth. Training sessions can reinforce the significance of online feedback.
• Encourage Genuine, Friendly Requests: After a successful transaction or positive conversation, staff can casually ask customers to share their experience online. A simple “We’d love to hear your feedback if you enjoyed your visit” can go a long way.
• Make It a Part of Customer Service: Asking for reviews should feel natural, not forced. Employees can mention it at checkout, during product recommendations, or while answering questions.

Direct Customers to Review Platforms

Making the review process simple and accessible encourages more participation. Physical and digital tools can serve as effective reminders.

• Display Signage at Key Locations: Placing signs at checkout counters, waiting areas, or near exits reminds customers to leave a review before they leave the dispensary.
• Include Review Requests on Receipts and Flyers: Printing a review request with a QR code or a short link on receipts, pamphlets, or loyalty program materials gives customers a convenient way to leave feedback.
• Utilize Digital Screens and Tablets: If the dispensary has digital menus or kiosks, adding a review prompt with an easy-to-scan QR code can be effective.
• Ensure Easy Access to Review Platforms: Direct customers to trusted platforms such as Google, Weedmaps, and Leafly to improve credibility and visibility in cannabis dispensary marketing efforts.

2. Leverage Email and SMS Marketing

A well-planned cannabis dispensary marketing strategy should include follow-up communication with customers to encourage online reviews. Email and SMS marketing provides a direct and effective way to request feedback. 

Send Follow-Up Messages Requesting Reviews

Reaching out to customers after their purchase helps keep the dispensary fresh in their minds and encourages them to share their experiences. A well-timed follow-up message can greatly improve review response rates.

• Timing Matters: Sending a review request within 24 to 48 hours after a purchase increases the chances of a response. Customers are more likely to leave a review when their experience is still fresh in their memory.
• Keep It Short and Clear: Messages should be concise and to the point, making it easy for customers to understand the request. A brief and polite approach ensures higher engagement.
• Use a Friendly Tone: A warm and appreciative message makes customers feel valued and increases the likelihood of them leaving a review. Maintaining a positive tone strengthens the dispensary’s relationship with its customers.

Personalize Requests to Increase Response Rates

A generic review request may not always be effective. Personalizing messages makes them more engaging and increases the likelihood of customers taking action.

• Use Customer Names: Including the customer’s name in the message makes it feel more personal and engaging. People are more likely to respond to messages that address them directly.
• Mention Their Purchase: Referring to a specific product or service they purchased helps them recall their experience and encourages them to leave a review. This also makes the request feel more genuine.

Include Direct Links to Review Sites for Convenience

Making the review process as simple as possible helps increase the number of reviews a dispensary receives. Customers are more likely to leave feedback if they can do so quickly and easily.

• Provide a One-Click Option: Including a direct link to Google, Weedmaps, Leafly, or other relevant review platforms ensures that customers can access the review page without searching for it. This reduces friction in the process and increases participation.
• Offer Multiple Platform Choices: Some customers may have preferred platforms for leaving reviews. Providing options allows them to choose the site they are most comfortable using.

3. Optimize Google Business Profile and Other Review Sites

A strong online presence is crucial for cannabis dispensary marketing success. Keeping the dispensary’s Google Business Profile and other review platforms updated boosts trust and visibility. Without a local business listing, dispensaries can’t rank in the Local Pack or appear on Google Maps, making optimization essential for attracting customers and generating reviews.

Ensure the Dispensary’s Google Business Profile Is Updated 

An optimized Google Business Profile helps customers find accurate information about a dispensary and improves search engine rankings. 

• Complete Business Information: Ensure the dispensary’s name, address, phone number, website, and business hours are accurate and up to date.
• Add High-Quality Photos: Upload clear images of the dispensary, products, and interior to create a welcoming impression for potential customers.
• Select Relevant Categories and Attributes: Choose the correct business category and attributes, such as “cannabis dispensary,” to enhance search visibility.
• Enable Messaging and Q&A: Allow customers to ask questions directly through Google, providing an easy way to engage with potential buyers.
• Keep Posts and Updates Active: Regularly post updates, promotions, and events to keep the profile engaging and informative.

Encourage Reviews on Platforms Like Weedmaps, Leafly, and Yelp

Customer reviews play a crucial role in cannabis dispensary marketing by influencing buying decisions and improving online credibility.

• Promote Multiple Review Platforms: Encourage customers to leave reviews not only on Google but also on specialized platforms like Weedmaps, Leafly, and Yelp, where dispensary shoppers frequently search for recommendations.
• Educate Customers on the Value of Reviews: Explain how reviews help improve the dispensary’s service and guide other shoppers in making informed decisions.

4. Utilize Social Media to Drive Reviews

Online reviews play a crucial role in cannabis dispensary marketing, shaping customer trust and influencing purchasing decisions. Social media platforms offer a powerful way to encourage and showcase customer feedback. 

Promote Customer Feedback on Social Platforms

Encouraging customers to share their experiences on social media can increase visibility and build credibility. Social proof is a key factor in influencing potential customers to choose a dispensary.

• Create Posts Encouraging Reviews: Regularly post reminders asking customers to leave a review on platforms like Google, Weedmaps, or Leafly. Include direct links to make the process easy.
• Feature Review Highlights: Share snippets of positive reviews as part of the dispensary’s content strategy. Use engaging visuals or branded templates to make the testimonials stand out.
• Encourage Video Testimonials: Customers who share their experiences through video reviews help create a more authentic and engaging presence. Feature these testimonials in stories, reels, or pinned posts.

Share Positive Reviews as Testimonials

Displaying positive customer reviews builds trust and encourages new customers to leave feedback. Showcasing real customer experiences makes the dispensary appear more credible and transparent.

• Turn Reviews into Graphics: Transform written reviews into eye-catching posts with a branded design. Highlight key phrases that resonate with potential customers.
• Use Instagram and Facebook Stories: Share positive feedback in short, engaging stories. Pinning these stories to a highlight reel ensures they remain visible to visitors.
• Feature Customer Quotes in Captions: Use direct quotes from reviews in social media captions. Accompany them with high-quality product images or behind-the-scenes dispensary content.

Engage With Followers and Encourage Reviews

Actively engaging with customers on social media fosters a sense of community and increases the likelihood of receiving reviews. 

• Reply to Comments and Messages: Respond to customer inquiries and comments promptly. Express appreciation when customers mention positive experiences.
• Ask for Feedback in Polls and Questions: Use interactive features like Instagram and Facebook polls to gather quick feedback. This encourages customers to share their thoughts in a fun and informal way.

5. Run Review Generation Campaigns

Online reviews play a crucial role in shaping a dispensary’s reputation and attracting new customers. Running review generation campaigns can encourage more customers to leave feedback, ultimately strengthening cannabis dispensary marketing efforts. 

Host Review-Based Giveaways or Loyalty Rewards

Offering incentives can encourage customers to share their experiences. However, it is essential to follow legal guidelines to ensure compliance with industry regulations.

• Loyalty Program Perks: Reward repeat customers with loyalty points for leaving honest reviews. These points can be redeemed for discounts or special offers.
• Entry-Based Giveaways: Allow customers who leave reviews to enter a giveaway for dispensary merchandise or exclusive deals. Ensure that participation does not require a positive review, only an honest one.
• Exclusive Discounts: Provide a one-time discount or coupon code to customers who take the time to write a review. This encourages engagement while staying within legal limits.

Create In-Store or Online Promotions Tied to Customer Feedback

Encouraging customers to engage with the brand through promotions helps generate more reviews. This approach also strengthens relationships with both new and returning customers.

• Review Spotlight Promotions: Highlight top customer reviews on social media or in-store displays. This not only builds trust but also encourages others to leave feedback.
• “Share Your Experience” Events: Host an in-store event where customers can share their thoughts about products. Offer special promotions to participants who leave reviews online.

Partner With Influencers or Local Advocates to Generate Buzz

Influencers and cannabis advocates have dedicated audiences that trust their opinions. Partnering with them can help generate reviews and increase brand visibility.

• Local Influencer Reviews: Work with cannabis influencers to review products and encourage their followers to share their experiences. This can drive more engagement and organic feedback.
• Community Engagement Collaborations: Partner with local cannabis advocacy groups or community leaders to promote the dispensary. Their endorsement can lead to increased credibility and more customer reviews.
• Social Media Review Campaigns: Encourage influencers and satisfied customers to post about their experiences on social media. Provide them with branded hashtags and share their reviews on the dispensary’s platforms.

6. Monitor and Respond to Reviews

Online reviews play a crucial role in shaping the reputation of a dispensary. Whether positive or negative, responding to reviews helps build trust, improve customer relationships, and enhance cannabis dispensary marketing efforts. 

Address Negative Reviews Professionally and Promptly

Negative reviews are inevitable, but how they are handled can make a significant difference. A well-crafted response demonstrates professionalism, accountability, and a commitment to customer satisfaction.

• Acknowledge the Issue: Recognizing the customer’s concern shows empathy and understanding. A simple acknowledgment can prevent further frustration.|
• Remain Professional and Courteous: A calm and respectful tone reflects well on the dispensary and prevents conflicts from escalating.
• Offer a Resolution: Providing a solution, such as inviting the customer to discuss the matter privately, demonstrates a willingness to improve.
• Avoid Defensive Responses: Responding with hostility can damage the dispensary’s reputation. Instead, a constructive approach fosters goodwill.
• Learn from Feedback: Negative reviews often highlight areas for improvement. Addressing these concerns can enhance the overall customer experience.

Thank Customers for Positive Feedback

Engaging with satisfied customers reinforces loyalty and encourages repeat business. Expressing gratitude for positive reviews also strengthens cannabis dispensary marketing efforts by showcasing genuine customer satisfaction.

• Personalize the Response: Mentioning specific details from the review makes the response feel authentic and sincere.
• Express Gratitude: A simple “Thank you for your kind words” acknowledges the effort the customer took to leave a review.
• Encourage Future Visits: Inviting customers to return fosters long-term relationships and strengthens brand loyalty.

Use Insights From Reviews to Improve Services 

Customer reviews provide valuable insights that can guide business improvements. By analyzing feedback, dispensaries can identify patterns and make necessary adjustments.

• Identify Common Themes: Repeated comments about pricing, product selection, or customer service indicate areas that need attention.
• Implement Necessary Changes: Acting on feedback, such as training staff or improving product offerings, can enhance the overall experience.
• Monitor Trends Over Time: Tracking reviews helps assess the impact of changes and refine strategies accordingly.