Skyrocket Your Cannabis Business with Powerful PPC Advertising
Boost search engine visibility for your Cannabis Business through PPC Advertising
GROWING YOUR BUSINESS ONLINE
PPC advertising can be a cost effective way to drive traffic to your website. CannaMack specializes not only in building and managing your medical practice’s Bing Ads and Adwords campaign—but securing a positive Return-on-Investment (ROI).
We spend a lot of time and energy on making sure you are getting the best of your investment. We are constantly researching competitor campaigns and keywords in order to keep you at the top. While your campaign is live, we regularly review and optimize each advertisement to ensure the best return on your marketing budget.
Don’t do it all on your own. Since you only pay when a user actually reaches your website, you will get great results from however much or little you decide on spending.
OUR PROCESS
Step 1
Before we begin a campaign, we take the time to research various factors. We make sure to take note of what your competitors are doing, keyword variations, and look into what is and isn’t working in your market. PPC is a great way to get an edge on the competition while solidifying your place within the industry.
Step 2
After the initial research is completed, we build out the campaigns, adgroups, ads and keywords by making use of all relevant ad extensions and settings. We also build campaigns on Bing in order to maximize effective and measurable results.
Step 3
Once we’ve created your campaign we will continuously update it so that it stays relevant and well- functioning. We make sure to clean our negative keyword list and build out new ads to run against existing ads. Then, we introduce a remarketing campaign in order to improve conversion rates. Call and web form tracking will allow us to determine the number of new business leads generated through the PPC advertising.
PAY-PER-CLICK MANAGEMENT (PPC) FAQS
Your website traffic comes from search engines. Search engine traffic produces relevant, transaction-seeking individuals who are exclusively looking for a law firm. SEO optimization allows for organic results, but can often take longer than you’d like.
Pay-Per-Click (PPC) advertising offers instant access to your target audience by prioritizing your ad on search results. This means lifting your ad to the top of a query, above organic results. This can be advantageous in giving an immediate flow of leads and cases for your cannabis business.
Imagine PPC advertising as an online auction. You have a number of competing advertisers bidding the amount they’re willing to pay for each click on their ad (the cost-per-click). These ads will appear for a specific set of keywords.
Whoever wins the auction will be placed in the top spot. How do you win? By having the highest Ad Rank—a score determined by CPC and quality score. Quality score is based on a number of factors: relevancy of your ad, expected click-through-rate (CTR), ad extensions, and the content of the landing page.
The search result order will be determined according to your Ad Rank. If your rank is the highest, you gain the first PPC spot for your keyword. If your rank is lowest, you may have the fourth or fifth spot… or no spot at all.
That entirely depends on the type and setup of your ad. Search Ads specifically appear above or below organic search results on Google, Bing, and other search partners. Display Ads are banners, videos, or rich-content ads displayed on other websites that agree to show them. You can select which websites your display ad shows on based on topics, keywords, and other factors. Remarketing Ads are display ads that are only visible to customers that have visited your website before. Again, you can choose where and when they appear as needed.
Pay-Per-Click offers a wide variety of targeting options. Most importantly, you can target ads to a particular set of keywords or topics a user enters. This allows displays ads to appear selectively—to people specifically interested in your cannabis business.
You also have the luxury of targeting search location, time of day, type of device, and income level. Display Ads and Remarketing Ads offer extra targeting options, such as demographic and psychographic attributes.
Of course. If you already have an Adwords or Bing Ads account, we’ll run your campaigns through them. If you don’t have one yet, we’re more than happy to build an account for you.
And if your services come to an end, we’ll provide you all required access to advertisement accounts.
The amount each click costs can vary. It all depends upon your bid. If there’s more competition bidding on a keyword, you’ll need a higher cost-per-click (CPC) bid. If your quality score is lower, you’ll also need to increase your CPC.
Quality score plays a part in measuring the relevance of your ad and landing page for a keyword.The more relevant your page, the higher your quality score—and the better your Ad Rank. An ad with a high quality score and low CPC bid can rank higher than a low quality score and high CPC bid.
Why CannaMack?
PPC can be tricky – especially when your business has various duties to focus on. Leave it to CannaMack to utilize your investment so that you’re getting the best bang for your buck.
Our PPC campaigns include active review, ad copy testing, and adjustments to budgets and targets to generate a positive ROI for your business. We will give you custom reports each month detailing impressions, clicks, conversions, and all changes made to your campaign.
ROI-Driven, Measurable Results
Transparent Work
Customized PPC Plans
Certified Google Partner
Bing Ads Certified
Best-In-Class Support
Integrated Marketing Team
Dozens of Satisfied Clients
