Cannabis Blog

Tired of fighting uphill battles just to get your cannabis brand seen online? Programmatic advertising changes the game—giving dispensaries the reach, compliance, and precision targeting they’ve been waiting for. Here, we’ll explore the benefits of programmatic advertising and show why programmatic advertising is the smartest path forward for cannabis brands that want scalable, compliant growth.

As of June 2025, 48 states, plus Washington, D.C., and three U.S. territories, have legalized cannabis for medical use, with Nebraska the most recent to join. While some states run full medical marijuana programs with THC, others allow only low-THC or CBD products that don’t cause a high

Search engine optimization remains one of the most powerful tools for driving visibility and growth in the cannabis industry. 29% of marketers list SEO as a top trend they actively leverage to reach their audience and generate results. However, with regulations evolving and competition increasing, brands need strategies that not only comply with industry rules but also stand out in search results.

Dispensaries today face tough competition and limited advertising options, making it essential to find smart ways to attract more in-store customers. Marketing services tailored to the cannabis industry help dispensaries connect with the right audience, boost visibility, and stay compliant with complex regulations. From digital outreach to community-focused campaigns, these services are designed to drive awareness and bring real foot traffic through the door.

Cannabis businesses face unique challenges when it comes to marketing—from strict ad restrictions to shifting consumer perceptions. This is why standing out in this industry requires more than a good product; it takes a strategy built on compliance, creativity, and data. That’s where a cannabis marketing consultant becomes essential.

New Jersey’s cannabis market continues to grow, drawing serious interest from entrepreneurs ready to launch dispensary operations. But before any product hits the shelf, it’s essential to understand the full picture of what it costs to legally open a storefront. From application fees to real estate and regulatory compliance, understanding the NJ dispensary license cost is just one part of a larger financial plan.

Influencer marketing has quickly grown from a niche approach into a powerful strategy for brand growth across nearly every industry, including cannabis. As traditional advertising channels remain heavily restricted for cannabis, more businesses in the space are turning to influencers to build real connections with their audiences through relatable, engaging content.

Learn what cannabis website content for compliance should include to meet legal standards, build trust, and avoid penalties in regulated markets.

For dispensaries, local online visibility is key. With advertising restrictions and growing competition, showing up in local search results helps nearby customers find a dispensary fast, often right when they’re ready to buy.